How must the broker/brokerage that the licensee represents be disclosed to landlords and tenants?

The correct approach for disclosing the relationship between the broker/brokerage and the licensee to landlords and tenants is to present this information with the lease application or the lease itself. This requirement ensures that both parties are fully aware of the broker's role and business relationships before any agreements are finalized. Disclosing this information upfront fosters transparency and helps to clarify any potential conflicts of interest.

By including this disclosure in the lease application or lease, the licensee facilitates open communication and ensures compliance with legal requirements. Relationships in real estate can impact decision-making, and acknowledging this relationship early in the process helps promote trust between all parties involved.

Presenting this information only after a lease is signed or within a prescribed time frame, such as 6 months, does not provide the landlords or tenants with the timely information necessary to make informed decisions. Similarly, verbal disclosure lacks the formal documentation that reinforces understanding and accountability.