How must the broker/brokerage that the licensee represents be disclosed to landlords and tenants?

The appropriate way to disclose the broker or brokerage that the licensee represents to landlords and tenants is to present this information with the lease application or the lease itself. This ensures that all parties have full transparency and knowledge of the broker's identity and the relationship they have with the agent. By including this disclosure in the application or lease, the licensee complies with legal and ethical obligations to inform clients about who is representing them, fostering trust and clarity in the transaction.

Disclosing at this stage also aligns with best practices, as it allows landlords and tenants to make informed decisions based on the representation being provided, ensuring that they understand their rights and the services being offered. It is essential to establish this clear communication early in the process rather than waiting until after a lease is signed or delaying the disclosure, which could lead to misunderstandings or disputes later on.